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This web site directory.batonrougedirect.info states the following, "Weve been proudly serving businesses and organizations just like yours." We noticed that the website stated " Already a Business Member? Click here to sign in." It also said " And join our growing community of. By registering I agree to accept and adhere to the terms of service. As well as to receive e-mail which can be fully configured after sign up." The header had Baton Rouge businesses as the highest ranking optimized keyword. It is followed by local directory, local businesses, and local listings which isn't as ranked as highly as Baton Rouge businesses. The next words directory.batonrougedirect.info used was business directory. yellow page was included but could not be understood by web engines.